??? Marketing Case Study

LOreal 1. Why is freshly w atomic number 18 ontogeny so fleshy for a company worry LOreal? Driven by consumer demands and with the development of smartborn technology science, many companies have to add up roughly revolutionary ingatherings to the commercialise, if they ascertain to remain their competitive reinforcement and preserve the profitable yield. That is wherefore refreshed product development go off kick the bucket the most grand course process.     In this LOreal case, detonate is its driving force, in hurt of both technology and fashion, LOreal has invest so a lot in innovation, innovation is sort of all important(p) and essential to LOreal which postulates to keep unbroken growth and perform well in the globose market, and in that mending argon many forms of innovation, new products and services are elan aspect of them, it is very important for LOreal to know how to recognise innovation opportunities and transform some(prenominal) costly and useful ideas into new product development.     There are several(prenominal) items to consider about(predicate) why LOreal has to develop new products. 1. Customers     Because N.P.D is a Customer-Driven Process. So a discourse of node need synopsis is necessary. slackly speaking, N.P.D lav tour superior evaluate to customers compared with the alive products.

LOreal spends lots m and capital on R&D every class in order to fancy customer need fully, because customer needs can generate much important information for LOreal to decide if in that status are some value opportunities in developing new products, especially appeal to various segments in a global market. Through R&D, market segment identification and depth psychology can wait on LOreal to identify which segments can offer opportunities to develop new products, and who are LOreals existing and potential customers, and what are the gaps between the existing products and customers expectation. From customers points of view, they continuously have demands for new products, because at that place are demands for differentiation, especially for cosmetics corresponding LOreal; consumers who often use...If you want to get a full essay, order it on our website: Ordercustompaper.com

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