How Can the Internet Assist Organizations with Creating Customer Value Essay

How Can the Internet Assist Organizations with Creating Customer Value through Personalization and Mass Customization - Essay Example When it comes to narrowing down the scope and role of e-marketing and related technologies to a mere aspect of creating value or enhancing customer value, it seems that words are diminishing and the whole aspect can never be explained in its true sense and that it might take years to elucidate such a broad topic. The contributions of e-marketing strategies and organizations in developing and stabilizing many businesses is obvious with the development in the marketing concepts as well as recent researches which are not proving that co-branding, co-creation and third-party inventions have set up new milestones for all the companies; be it some multinational giant or some small entrepreneurial venture. The concepts that have been introduced with an â€Å"e† as a prefix, like; e-commerce, e-trade, e-business, e-marketing, and e-strategy, explain the literal terms of carrying out business via the electronic channel, apparently. However, these terms explain some very broad concepts of internet cram which have proved to be revolutionary, immensely, after the internet boom of the ’90s. Collaborative Networked Organizations (CNOs), those which are also known as â€Å"third-party vendors† and â€Å"fourth party logistics/vendors† and Virtual Customer Communities (VCCs) i.e. the company which exists online only, confirm a soaring prospective as drivers of value co-creation and open innovation. They have also been playing role in driving value specifically in collaborative innovation.  This joint venture has proven that it can amplify malleability and suppleness of the companies’ VCS (Value creation systems) to support responding to an external situation like co-creation or collaborative opportunities (external driver).