Essay examples --

Problem StatementWith ever-changing complaisant trends the appearance information and sensitives is generated, break downd, and consumed is shifting towards digital media receivable its ability to offer access to the most up-to-date information. Companies such as The New York Times, whose business it built on print-media, will need to extend this new form of media and deliver its content in a way that relates to the how their current, as well as new consumers wish to access their news. depth psychology (External)The external environment that The New York Times operates within includes the encompassing farming and demographics, as well as the changing social trends, technology advances, and changes in the political, economic, and legal environments.The external culture surrounding the newsprint is a late changing grace, where the consumer is able to search for and find information quickly and from a number of sources. The consumer is in any case able to generate their own c ontent advantageously through online blogs, which adds to the information load that an interested news consumer must strive through in order to obtain an accurate representation of facts. (Peters, Wright, and Witschge, 2012) loving trends and technology advances are a large source of concern with regards to the newspapers revenue. More readers are consuming news online, which is changing the landscape of news consumption. The immediacy of news availability through the internet back be more appealing to the casual consumer. Social media sites are also able to be leveraged to share articles and encourage new readers. These social sites stub also be used to allow the consumer to take an active part in the conversation through comment fields, which open a new forum between journalist and reader that has p... ...sites on which it is expected to be distributed (Facebook, Twitter, Youtube, etc.) should be monitored closely for feedback, given the platforms excellent resources to do s o.The place of tar is appropriate, due to the previous integration with the consumers lives, and the created network that is able to be leveraged to distribute the service most effectively to the target market segment. The price to the consumer is scarce time viewing the advertisement, which given that they were already visiting a social media site they are potential willing to spend. The product should be fitly represented in these ads, and the ad itself is the promotional material.The responsibility for running the advertisements would likely fall on a merchandise executive, but could also be outsourced to a successful creative studio with experience creating such marketing videos.