The Targeting strategy :: Business and Management Studies

The Targeting strategy info strategy paperThe business that I am going to insure is a typical business toconsumer type dealing with harmony related product sales anddistribution directly to customers (direct sell). every last(predicate) euphony is ane-commerce grade that provides a large inventory of musical genres. Ithas a user congenial search engine to explore the huge music databaseof the site. It provides advanced inquiring methods that help the userto explore the database gibe to mood, genre, song and albumtitle. both music provides more(prenominal)over to the user an extra service thatcan establish him/her the opportunity to become a registered member of thesite (free) in edict to gain specific breeding concerning specialprices, offers, music information according to his/her preferences,advanced search, expanded artist information (credits, songs),editorial features as advantageouslyspring as the ability to listen audio samples (30second duration) before purch asing the record. Moreover it uses a 5star album rating organisation with 5 being the best rating in coordinate to serve the customer about the specific release.Target GroupThe Targeting strategy that All music utilizes is based on marketsegmentation in order to roll and manipulate current andprospective buyers into conventions (segments) that have common needs and impart respond similarly to a marketing action.Our target group comprised on Age Primarily males and females aged 18-30 years Lifestyle guests that worry to purchase musical products such as cd-albums, t-shirts, music accessories as well as musical concerts.* LocationLiving in Western atomic number 63 and America and can be able to perform credit fluff proceeding.The main reason that All music focus more on those areas is due to thefact that the specific customers (from statistical information)1) Perform on-line transactions via credit card on a daily basis(have proper knowledge of the internet technology)2) Affluent target groups that are affordable to pay for music downloads and cd-purchases charged by record labels via the internet.Data elementThe data that should be maintained in the specific marketing databaseshould be* Customer ID Customer name* Country* Customer gender* Customer age* argumentation* Customer marital status* Customer address* Customer telephone(or carrell phone)* Customer email* Customer search history* Financial information Preferred genre Prospect customerSource(where will All music get the data sources?)All music should use information concerning the data sources bothexternal and internal. Examining the external data all music will getthe data elements with the use of a combined approach of compiled and answer data in order to identify the source of information. To bemore specific through compiled data All music will collect from