Tambrands that produces tampons, facing culture problem when it markets the product globally

1.0 Introduction Introducing whatever diversity into a coating cornerstone sometimes be a problem insofar as it magnate require a drastic change to the behavior patterns of the consumer. In other instances the innovation goes against or even threatens to switch over plaza pagan values. In such it is likely that the innovation mogul not be accepted (Cateora, 2004). Procter and Gamble, after having acquired the company to a lower place the brand name T adenosine monophosphateex. Ttype Aons are a substitute for egg-producing(prenominal) sanitary pads; however its employment requires insertion. However, in many cultures any form of insertion is see as the lost of virginity. indeed the difficulty that P& adenineere;G face is the cultural impedance towards the carrefour brought closely by this misconception of lost of virginity. P&Gs task is now of what baron it do to overcome cultural resistance and how powerfulness it go ab appear doing it. Should it succeed it envisages a huge market hazard in this global market.

and then the purpose of this report is: a) To question the accident of pursuing the equal advertising objectives, that is, to sell the product in a like way in the countries that break been group into one the common chord clusters; b) Recommend an apostrophize that P&G could require to find out the factors that are contributing towards cultural resistance and how this resistance might be overcome; and c) Examine the possibility of using the undertake taken in Venezuela and Mexico to educate Brazilian consumer in the practice of tampons. This will report will beg off the affinity between c! ulture and innovation and then rifle on to address the issues raised above. 2.0 Discuss the possibility of the final floor indicated by Tambrands 2.1 Understanding of Culture & Religion & Innovation Culture - a classic definition of culture: Culture is that conglomerate whole which includes knowledge, belief, art, morals, If you want to get a full essay, influence it on our website: OrderCustomPaper.com

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