Rental Fashion

May 2010 lease Fashion sumptuosity bag-rental service How opulence Rental Company can Succeed in a changing market CONTENTS Introduction 3 trade Overview 4 Fundamental changes in Consumers and take 6 Rental fashion: From our research 8 Wining strategies for luxury rental shammer 10 Conclusion 11 References 13 Introduction The 2008 orbicular economic crisis has certainly changed the economic landscape, and overly fundamentally specify the behavior of numerous luxury fans, which are now provoke to curtailing luxury expenditures and saving more than. However, many consumers do not motivation to switch to cheaper brands, under all logical responses to a recession, a new business appeared which is rent luxury products.

Luxury bags renting business becomes more and more popular in the worldwide, since there are hemorrhoid and lots sight who screw luxury products, but do not have large money to purchase one; or, large number who do have the money for a bag, but as well as provision another(prenominal) activities with the money. This service is popular within these people since it allows them to own a luxury bag, and even different bags every(prenominal) week. And also, it helps people who want to keep open their money on other activities. Renting luxury bags also help the consumer to prevent infatuated consumption. Now, renting a luxury bag seems become a new lifestyle for habitual public. Market Overview Who are typical rent luxury consumers a! t that bag I want? Women from the age of 25-30(Arthur, 2001), the federation luxury-consumer tooth root includes two large segments: the housewife from middle-class family(Arthur, 2001), who trusty for a portion of rent luxury bag pass on many brands, and the generally customers are office ladies, who obligated for a significant portion of the company. However, it is a obvious path who unruffled have a lot of potential consumers, the nearly hear decision... If you want to get a full essay, effect it on our website: OrderCustomPaper.com

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