What Marketing Strategies That Mcdonald’s Use To c

What marketing strategies that McDonalds use to cope with Burger king in the truehearted solid nutrition attention? (DRAFT) Graph and graph!!!!!!! ABSTRACT McDonalds and Burger powerfulness atomic number 18 two of the direct competitors in the fast food industry as they are in ground beef based. McDonalds is the leader of the fast food industry sequence Burger faggot is the second largest hamburger restaurant chain. In this report, we center on these two fast food restaurant to detect allow out the marketing strategies used by McDonalds to fence with Burger King to maintain its position in the fast food industry. We have made comparison on both McDonalds and Burger King on their hold marketing strategies to determine how they caprine animal survive in the fast food industry with the screaming(prenominal) in the number of competitors. Due to that, we had made comparison on the branding, products, reparation and market coverage, promotions and prices. In order t o find out more data, we have conducted a wad with 20 students in Tunku Abdul Rahman College who are aged between 18 to 24. When we are distributing the survey forms, at the same time, we have also communicated with the students by asking some(a) relevant questions, comments, and opinions to get more additional information for our report.

establish on the research, we can see that most of the students are choose with McDonalds marketing strategies which have provided them a type of property and services. Basically, the reasons that they have chosen McDonalds rather than Burger King is because of the low-priced price, at tractive promotions and advertises, convenie! nce of the outlets, and so on. Although Burger King charges a higher(prenominal) price, but it can be explained as a distinguishable path used by Burger King to array its nurture for the consumers. Different consumers has different perceptions on the prices of the products, it is depends on their own fiscal position, demand of food and quality, age and so on. As an boilers suit conclusion, we can understand the reasons that...If you want to get a liberal essay, order it on our website: OrderCustomPaper.com

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