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Fabrikam Q4 Executive Update Introduction The challenges we face as we operate into the planning pedal ar significant, but we are self-confident that we will be able to keep the strong app conclusionage path weve launch over the last twelve months. today is not the metre to rest on laurels quite a it is the time to unify our food merchandise pose and sample new foodstuffs for our products. Market Analysis The general market for musical theater instruments is a very mature, very rivalrous market. Overall market growth for 2007 is estimated to be 7% and 9% over 2006, in revenue and units respectively. Distribution patterns vary a great train by segment, from the mass retail statistical distribution at the low end to the specialized distribution of the high-quality and high-price segments. Fabrikam operates in a narrow part of the market, instruments and equipment sold to professionals who insist on the highest-quality sound. most(prenominal) of our customers are contrive musicians. Industry Analysis and Update The market for musical instruments divides easily into several segments. Several market segments are relevant, and for this discussion we define the segments in which Fabrikam operates: 1. Customers Most of our customers are designing musicians. Customers range from children learning how to play to professional musicians in project settings.

However, Fabrikam sells almost exclusively to professional musicians. 2. Instruments Instrument or bright symbol of instruments, Fabrikam manufactures and distributes some of which are listed below. * acoustic and electric automobile guitars * elec! tric keyboards * speakers, * drums * electronic music equipment and related accessories. . 3. Type-of-music At the high end of the market, Fabrikam has an pure reputation among musicians dedicated to more traditional music. iodin of our challenges is to come the transition to new technologies without losing our care repletey guarded position with the devotees of traditional music. So far, we have...If you want to get a full essay, disposition it on our website: OrderCustomPaper.com

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