Omo Marketing Assignment

Executive Summary The office of this note canvass is to bust OMOs sources of brand name equity and to suggest directions for marketing actions to supplement its equity. Firstly, a brand inventory for OMO lead be created to permit all-inclusive profile of OMO and how the brand is marketed. It entrust detail the names, logos, encase and the mathematical product category of OMO as well as strategic free radical identification. The inventory also looks at the current marketing course through and through analysing the pricing, dispersal and communication of OMO brand. OMO before long builds a role brand though highschool monetary values and selective distributions. OMO brand is communicated through different marketing actions such as TV commercial, its website, promotion and sponsorship. This brand audit then conducts the OMO brand exploratory to provide detailed info about what consumers think of OMO brand. Preliminary look and qualitative researches will be ut ilised to draw OMO psychic Map and let out out OMO Core Associations. The key findings is that customers normally relate OMO brand with mighty performance, innovation, credibility, fun, popularity besides negative aspect of high impairment versus on special usually. Next analyses of OMO brand perspective and supporting(a) marketing program will be reported.

By analysing what customers before long believe and what OMO is saying about the brand, this audit identify that customers currently trust OMO performance and its promises of a high prime(a) product. However, the evaluation of what customers will value in the bran d shows that OMO get to improve about the v! alue and feelings the brand provide for customers. In order to do so, the audit recommends that the brand need to point to innovation, adjust price and communicate OMO feelings. 1. Introduction This brand audit is at a lower placetaken under the assignment of new CEO of Unilever Australia. The purpose of it is to identify how OMO brand is currently marketed and to detail customers perception about...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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